Your No-Fluff Guide to Winning Big with Water-Wise Landscaping in a Tight Economy

Even in a tight economy, smart contractors are making serious money by embracing the growing demand for xeriscaping in Utah. With water-wise landscaping gaining government support and homeowner demand, it's one of the few green paths to growth that’s truly recession-resistant. Let’s break it down.

Why Xeriscaping Is the Smart Play Right Now

Inflation’s eating into every budget. prices are up, labor costs are rising, and margins are getting pinched from all sides. But one thing isn’t slowing down?

Demand for sustainable landscaping.

Utah’s cities from Salt Lake to St. George are rolling out serious rebate programs and incentives to ditch thirsty lawns and embrace xeriscaping. Your clients want lower water bills and less maintenance. Local governments want conservation.

And you? You want a reliable, margin-friendly way to build trust, land referrals, and future-proof your business.

Concentrating on being great at xeriscaping is going to get you all three.

Pro-Tip: The Contractors Who Will Win Have Already Shifted Gears

We know who you are. You’re not waiting for trends to hit you in the face. You’re watching the market shift and making moves.

Small Landscaping teams have been juggling job sites and supply runs all summer. Xeriscaping gives you a way to offer premium value without blowing up your schedule.

You large landscaping fleets are building legacy-level operations. Your institutional clients are already asking about LEED points and drought-tolerant installs.

If you are a small general contractor team, you’re on-site every day, fighting for every point of margin. You need installs that look high-end but don’t kill the clock.

Here’s How You Make Xeriscaping Profitable

(While Everyone Else Scrambles)

Price the Whole System, Not Just the Install

Clients aren’t just buying gravel, they’re buying the promise of lower water bills, less weekend yard work, and a more eco-friendly lifestyle.

Sell the savings. Package up long-term maintenance value and rebate eligibility. That’s how you turn a $10K bid into a $15K “future-proof” upgrade. 

Use Local Stone for Premium Margins

You don’t need to ship in fancy flagstone from three states over. Our quarry-direct crushed rock, cobble, and boulders are built for this.

Local Sources provide lower freight costs, higher availability, and of course an authentic Mountain West aesthetic. 

Pro Tip: Check out our Patio Palooza or Fall Clearance savings to get the best deals on xeriscaping products, and make sure you get your contractor discount. 

Build Like a Designer (Even If You Don’t Have One on Payroll)

Homeowners want curb appeal. Not just rocks in dirt.

Use clean geometry, bold contrast, and texture to elevate installs:

• Gravel + steel edges = clean, modern lines

• Flagstone + native plants = organic elegance

• Boulders + mulch = structured balance

Need help speccing? Text your rep a photo of the space. We’ll help you choose the right materials in minutes.

Educate the Client → Win the Referral

Rebates feel like paperwork to most clients. But to you? It’s a sales tool.

We’ll arm you with the latest on:

• Local xeriscape rebate programs

• Drought-tolerant plant pairing

• Water-saving installation best practices

Be the expert, and clients will tell their friends, “This guy saved us thousands and our yard looks incredible.”  Check Out Our Rebate Blog for More Info!

Protect Your Margin with Smart Sourcing

Material delays? They kill profits and trust. We’ve got your back:

• Same-day will-call

• Dedicated reps who answer their phones

• Preloaded pallets (text when ready)

• Bulk pricing for repeat contractors

Your crew stays productive. Your schedule stays tight. And your reputation? Solid as granite.

American Stone: Your Stone Guy for Xeriscaping Season

Xeriscaping isn’t just a trend it’s a full-blown movement. And you’re not a follower, you’re an builder. Your clients can stop praying for rain and get the yard they want with your professional skills and our products and guidance.

The season's changing, but opportunity doesn’t wait. Xeriscaping is one of the clearest growth paths right now, and it’s time to lead the charge.

Whether you’re scaling a team or just trying to finish the year strong; American Stone is in your corner. We’ll help you spec it right, deliver it fast, and keep your margins intact.

Ready when you are.