You know that every decision you make on your project, from the grout color to the sourcing method will impact the final product, the profit margin, and the client’s long-term happiness.
When it comes to flooring, the stakes are higher than ever. It's the one surface that takes a beating every single day, and it's also one of the best ways to boost your home’s equity.
So, where do you buy the material? That big box store seems easy, right? It might start easy, but it rarely ends right.
The Financial Case: Flooring ROI is Stronger Than You Think
A great floor is more than just pretty; it’s a high-performing investment. According to the National Association of Realtors (NAR), new or refinished wood flooring projects consistently yield some of the highest returns on investment (ROI) for interior improvements (often 70%-118%). Even products like high-quality LVP have gained market acceptance due to their low-maintenance durability, making them highly desirable to buyers.
The Material-Specific Value
|
MSI Flooring Type |
Why it Adds Value |
Best Selling Feature to Buyers |
|
Natural Stone Tile |
Timeless Elegance: Offers 70–85% ROI, signaling luxury and permanence. |
Uniqueness: Every piece is one-of-a-kind. |
|
Porcelain Tile |
Durability: Waterproof, highly scratch-resistant, lasts for decades with minimal upkeep. |
Low Maintenance: Perfect for busy kitchens and baths. |
|
Luxury Vinyl Plank (LVP) |
Performance-to-Cost: Delivers wood-look aesthetics with superior water resistance at a lower price point. |
Waterproof: The ultimate solution for basements and high-moisture areas. |
2025 Flooring Trends: Guide Your Clients to Timeless Style
Staying current on flooring trends is how you prove your value. Our partnership with MSI gives us a direct view of what's selling and what will look great for years to come.
Trend 1: The Embrace of Blonde and Warm Neutrals
Say farewell to cool grays. The biggest trend is light wood-look flooring and warm neutrals (beige, greige, soft taupe). MSI's Hearth & Hue trend emphasizes these sun-kissed, cozy tones, making rooms feel larger and providing a versatile foundation for any décor. This trend is popular in both wood-look porcelain tile and LVP like MSI's Everlife collections.
Trend 2: Elevated Scale and Seamless Spaces
Large-format tiles (24x48 and larger) are taking over. By minimizing grout lines, these oversized tiles create a sleek, expansive, and luxurious aesthetic; a key feature in modern kitchen flooring and open-concept designs.
Trend 3: Textural Realism (The EIR Advantage)
Today's Luxury Vinyl Plank is more realistic than ever. Advancements like Embossed in Register (EIR) technology perfectly align the texture with the visual pattern, making wood-look vinyl indistinguishable from real wood. Homeowners are demanding this high-detail, durable flooring for its practicality and stunning looks.
The Trap: Why Big Box Stores Can’t Compete on Quality and Expertise
When you’re making a serious investment in your property, you need guidance, not a guessing game. The main reason our local expertise consistently outperforms the national chain isn't just price. It’s trust and knowledge.
Expert Advice vs. General Clerk
Big box stores are designed to sell volume. Their staff are often generalists, selling everything from lumber to appliances. The American Stone Difference: We live and breathe stone, tile, and surfaces.
Quality Over Quantity (The Price Trap)
Big box stores often carry lower-grade or discontinued products at seemingly low prices. They make up the difference by inflating the costs of essential add-ons (underlayment, trim, installation fees) later in the process.
We focus on premium, top-rated products from MSI, such as the Everlife® Luxury Vinyl and high-grade porcelain tile, that are built to last and guaranteed by the manufacturer. Honest, upfront pricing means you know your true cost of materials and can outprice the big box stores on quality for the client.
Inventory Control and Project Certainty
For contractors, an unexpected delay because a material is out of stock nationally is a catastrophe. Working with a local, dedicated supplier means we manage your inventory, track the specific product lots, and ensure your materials are ready when you need them, keeping your project on time and on budget.
The American Stone Plan: Get Flooring Done Right
At American Stone, we are the local, stone and project experts who understand the nuances of stone and surface material. That's why we guide you away from corporate uncertainty and toward the assured quality of MSI Surfaces flooring, and you’ll feel better being backed by our local expertise and service. We're here to help you save money, win bids, and install a long-lasting floor with absolute confidence.
Stop gambling with your project. Let's talk about the local advantage that delivers the highest flooring ROI and the peace of mind you deserve. You have the vision and the work ethic. We have the MSI flooring tile and the local expertise. You deserve a stone partner you can trust—a guide who ensures your hard work is built on the highest quality materials.
Ready to explore the best MSI flooring tile selection and secure expert pricing?
Click here to visit our Flooring Tile Page or stop by the American Stone location nearest you!
Flooring Done Right: Why Local Experts Beat the Big Box for MSI Tile, Hardwood and LVP